Saad
Afridi.
- Role
- Founder & CEO, Scents N Stories
- Also
- Co-Founder, Exitbase
- Education
- BBA & MBA, IBA Karachi
- Based in
- Karachi, Pakistan
What I've built
Four businesses.
One retail brand I run as CEO, one marketplace I co-founded, and two projects built around ethics and legacy.
Scents N Stories
From an online store to 45+ outlets.
2018
Started online
I launched Scents N Stories as an online fragrance store while I was still doing my MBA at IBA. It was bootstrapped: no investors and no loans.
Retail
Opened the first outlets
Once the online store was working, we took the brand into physical retail and kept opening outlets across Pakistan.
Today
A nationwide business
More than 45 outlets, over a million customers and a team of 300+. I still lead it as Founder and CEO.
- Founded
- 0
- Outlets
- 0+
- Customers
- 0M+
- Team
- 0+
Exitbase
A marketplace for buying and selling businesses.
Exitbase connects people who want to sell a running business or franchise with people who want to buy one or invest in it. Exits and acquisitions are routine in bigger markets and still rare here. Exitbase is built to make them normal.
How it works
- 01SellersList a running business or franchise
- 02ExitbaseThe marketplace in the middle
- 03Buyers and investorsFind a business, buy it or invest
Ethical Will
Wills in line with Islamic principles.
Ethical Will helps Muslims prepare their wills properly, according to Islamic principles, so their families are not left guessing. It is a business about responsibility and what you leave behind.
Ethical Business Forum
A forum for doing business honestly.
A community of business owners and leaders who believe integrity, transparency and social responsibility are what make success last. I am one of its founding members.
“I'm not here to just build companies. I'm here to raise the standard: of products, of brands, of people, and of myself.”
Where the work lives.
68K+ people follow along on LinkedIn. Or send a message and it comes straight to me.